I love to make plans. Ask me to plan a trip, and I’ll get into the minutiae of where you’ll be and what you’ll be doing every minute of the day.
My sister is my traveling buddy, and sometimes my attention to detail drives her crazy! On the other hand, she doesn’t enjoy planning trips so she doesn’t complain too much.
In my Reading Like a Writer blog post (“Reading Like a Writer”) on April 9, 2018, I told you that I had developed a social media plan. Making the plan was easy. The hard part came when I entered the implementation phase. Today’s blog post is about the Pinterest aspect of my plan.
Pinterest Best Practices
In the process of developing the plan, I learned the following from Amy Lynn Andrews’ Userletter Issue No. 234 (https://madmimi.com/p/9af10c/):
“Kate Ahl recently noted an addition to Pinterest’s own best practices for success: ‘The first 5 Pins you save each day will be prioritized for distribution. Save to the most relevant board first…that Pin will get distribution priority.’”
That was a revelation for me. No more willy-nilly saving pins to my Recipes: Cheesecake Board! Since reading Amy Lynn Andrews’ Userletter, I’ve made myself save five pins to my writing-related Pinterest boards every day before pinning any recipes, quilts, or Maxine-isms.
Old habits are hard to break, so there is definitely a learning curve involved in this.
Advice from Janice Wald
Along the same lines, I learned the following from Janice Wald’s April 7, 2018, Mostly Blogging blog (https://www.mostlyblogging.com/social-media-manager/):
“When I started deleting my boards, Pinterest’s algorithms better learned the content of my niche, and my traffic grew.”
“I deleted my boards about food and entertainment, for example. Pinterest will be more likely to show your pins to people if the algorithms know what your site is about.”
“I read you’ll get better visibility at Pinterest if it’s clear to the site what your niche is. This makes sense. Search engines show your blog to people when they’re clear what you specialize in.”
That second quote from Janice Wald is a hard pill for me to swallow. I don’t want to give up my recipe and quilting boards. I could make them secret board that only I can see, but I had hoped that when someone looked at one of those boards they’d also notice I wrote a vintage postcard book (The Blue Ridge Mountains of North Carolina) and I’m writing a historical novel (The Spanish Coin) set in the Carolinas in the 1760s.
I’ll have to give that some thought. For the time being, I have 80 boards on Pinterest.
What I’ve Accomplished on Pinterest since Last Monday
I’ve learned how to create my own pins for Pinterest on Canva.com. Those of you who know me, know that I am technologically challenged, so this was no minor feat for me. I am not getting compensated for mentioning Canva; however, I’ve been able to create some pretty cool graphics for free using that website, http://www.canva.com.
How to move graphics from Canva.com to Pinterest
I soon discovered that I didn’t know how to move the graphics I created on Canva.com and saved to my hard drive. A search on Google quickly brought up the instructions. You simply go to the Pinterest toolbar, click on the red “+” sign, and then click on “Upload an image.” (This just might be the first time I’ve been able to give any technology advice to anyone!)
Want to see what I’ve done on Pinterest?
Please go to my Pinterest page (https://www.pinterest.com/janet5049) and look at the graphics I created this past week for the following boards: The Spanish Coin – My Novel in Progress; Blue Ridge Mountains; Great Smoky Mountains; Books & Authors; and Rocky River Presbyterian Church.
Here’s a graphic I created about my vintage postcard book, The Blue Ridge Mountains of North Carolina, for my Great Smoky Mountains board on Pinterest:
There are lots of things to keep in mind when making a graphic for social media. Looking at the one shown above, I realize using a color background would have made it more eye-catchy, although I think it shows up better on Pinterest than on my blog.
Also, at the bottom of the graphic, I should have included my blog’s URL, my website’s URL, and my handle on Twitter. I have edited it in light of that, in case I decide to reuse it at a later date.
My social media plan for Pinterest
- Mondays: Pin link to my weekly blog post to Janet’s Writing Blog board (set up to post automatically by WordPress.com) and a colonial history factoid or A Spanish Coin teaser to The Spanish Coin – My Novel in Progress;
- Tuesdays: Pin a factoid from my vintage postcard book to my Great Smoky Mountains;
- Wednesdays: Pin a Rocky River Presbyterian Church history factoid from one of my church history booklets to my Rocky River Presbyterian Church;
- Thursdays: Pin a factoid from my vintage postcard book to my Blue Ridge Mountains;
- Fridays: Pin a Rocky River Presbyterian Church women’s history factoid to my Rocky River Presbyterian Church & Cabarrus-Mecklenburg boards; OR Pin a Rocky River Presbyterian Church history factoid to my Rocky River Presbyterian Church & Cabarrus-Mecklenburg boards with a link to the church’s website where a copy of Dr. Thomas Hugh Spence, Jr.’s book, The Presbyterian Congregation on Rocky River, can be ordered.
- Saturdays: Create factoids/infographics for the following week(s).
This is a grand plan for someone with Chronic Fatigue Syndrome, so I know I will not accomplish this every week. I fell short last week even though I was enthusiastic about starting this new plan. I might miss some weeks altogether. The schedule gives me something to aim for, though.
80/20 Rule of Social Media Marketing
I have read in various sources that 80% of your posts on social media should inform, educate, or entertain and only 20% should promote your business. That rule prompted me to strive to shine a light on a book about the history of Presbyterian Women at Rocky River Presbyterian Church or Dr. Spence’s church history book on Pinterest on Fridays.
I wrote neither of the books, and the proceeds from their sales benefit the ongoing work of the Presbyterian Women at Rocky River and the church’s cemetery fund. (The church dates back to 1751 and has several very old cemeteries that have to be maintained.)
My social media plan for Pinterest looks a little out of whack in light of the 80/20 Rule; however, I hope all the pins I create will fall into the “inform, educate, or entertain” categories.
Since my last blog post
In addition to learning how to create my own Pinterest pins and pinning my creations last week, I have continued to work on the rewrite of my historical novel, The Spanish Coin.
Until my next blog
I hope you have a good book to read.
If you’re an avid reader who has never considered the possibilities of using Pinterest, you might want to check it out. You just might find that your favorite authors have pages there and boards about their books. After looking for your favorite authors on Pinterest, please let me know if this was an enjoyable experience for you and specifically what you liked about it.
If you’re a writer, I hope you have productive writing time. Please let me know what your experience has been on Pinterest. If you haven’t thought about using it as part of your writer’s platform, perhaps you’ll consider it after reading this blog post.
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