Sometimes I get carried away and forget my blog is for you. It’s not for me. You have a limited amount of time to read, so I’m flattered that you read my blog posts.
Photo by Fabrizio Verrecchia on Unsplash
If my blog doesn’t fill a need of yours, then reading it is a waste of your time. The pressure is on me every week to inspired you, make you laugh, give you something to think about, or at least put a smile on your face.
Although I’ve been blogging for almost nine years, I’m still learning. If there is something on my blog page that isn’t of benefit to my readers, I need to delete it.
Deleted national flags widget
In an effort to declutter my blog on February 4, I deleted the widget that showed the flags of all the countries in which my blog readers reside. I realized that showing those 93 flags was for my own edification, not yours. That widget was providing information that you probably didn’t care about. I’m a geography nerd, so I found it very interesting.
Actually, I found it shocking and a bit frightening to know that people in that many countries had looked at my blog at least once. The biggest surprise was when the flag of the People’s Republic of China first appeared.
My most popular posts
In place of the national flags widget, I added a widget that lists my 10 most popular blog posts. This should help my new reader find some of my best posts, and it will help me see at a glance the topics that garner the most interest.
An unexpected source
I knew my blog was for my readers, but it wasn’t until I started reading Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller that I was prompted to try to view my website and my blog through the eyes of a first-time visitor.
Everywhere Building a StoryBrand says, “customer,” I mentally substitute “reader.” Sometimes it works better than others. Although Mr. Miller’s book targets business owners, it made me ask myself how my website and blog portray me as a writer. I’ll continue to make changes that help first-time visitors become loyal readers.
Mr. Miller says a person should be able to look at my blog or my website and know within five seconds what I’m about.
I’m reminded of Alan Alda’s book
If you read my February 11, 2019 blog post, https://janetswritingblog.com/2019/02/11/the-other-three-books-i-read-in-january-2019/ you know I read Alan Alda’s book, If I Understood You, Would I Have This Look on My Face?
That book prompted me to ask myself, “What does my reader need?” and “What is my reader hoping to gain by reading my words?” Mr. Miller’s book dovetails into Mr. Alda’s book and reinforces what Mr. Alda said about communication.
The purpose of my website and blog
Mr. Miller’s book prompted me to state the purpose of my website and blog in one sentence. When I got to the heart of what I’m trying to accomplish, this is what I concluded:
The purpose of my website and blog is to show you that I write with authority and skill and, therefore, you can trust that my writing is worthy of your time.
If it sounds like I’m boasting, that’s not my intent. I’m setting the bar high for myself, and will read that purpose every day when I sit down at the keyboard.
Until my next blog post
I hope you have a good book to read. I just finished listening to The Midwife’s Confession, by Diane Chamberlain. (Audio books come in handy when a reader has vertigo.)
If you’re a writer, I hope you have productive writing time.
Thank you for reading my blog. You could have spent the last few minutes doing something else, but you chose to read my blog.
Don’t forget to look for my #TwoForTuesday blog post tomorrow when I’ll reveal two books that remind me of someone. (Writing prompt provided by “Rae’s Reads and Reviews” blog post on January 8, 2019 (https://educatednegra.blog/2019/01/08/two-for-tuesday-prompts/comment-page-1/#comment-1646)
Let’s start a conversation
What are you hoping to find in my blog? A smile? Humor? Something to ponder? Inspiration? My take on a book I’ve read? Samples of my fiction writing? A variety of these?