Tag: book marketing

How to (Possibly) Build an Author Platform? A New Perspective

Today’s blog post is a follow-up to my January 30, 2022 blog post, How can I attract readers when I write about my author’s platform? In spite of my rant last week in What does a month in the life of a would-be author look like? and a continuation of that craziness this past week, I’m feeling good now about my author’s platform.

Read on, to find out what has lifted my writing spirits.

Photo Credit: Emrecan Arik on unsplash.com

Colleen M. Story’s Perspective

The Writers in the Storm website came to my rescue again. Colleen M. Story wrote an article for it months ago while I was already trying to decide when to blog about this topic. Here’s the link to Ms. Story’s September 14, 2022 article: How Your Author Platform Helps You Do More Than Sell Books (writersinthestormblog.com).

Ms. Story hit on some important points and helped me not to feel quite so intimidated by the whole author platform thing. Her article touched on the “whys” and the “wherefores” of an author platform. It boils down to anything and everything you do to attract readers.

She talked about five ways an author’s platform can help your career. They all made sense. Then she listed 14 examples of things a writer can do to attract readers. I was happy to see “Blog” on the list, but the wheels fell off my wagon when I got to “YouTube site.” Yikes! Moving on down the list (because, after all, I can’t do all 14 of them) I came to “Newsletter.” I’ve toyed with that idea, but I haven’t attempted that avenue yet.

When my redesigned website gets up and running (soon!), I will start asking people to sign up for my email list/newsletter. More to come on that in the coming weeks.

Ms. Story also had “E-books” and “Social Media” on her list. I’ve mentioned my lack of comfort with social media in many blog posts. There’s certainly more work for me to do there.

On the E-book front, I’ve written a southern historical short story that I plan to give away as an e-book to everyone who signs up for my mailing list. Stay tuned for my announcement about that when my new website is ready.

Blog and Social Media: Is it Both or Either/Or?

Photo Credit: Elena Mozhvilo on unsplash.com

I recently listened to a Penny Sansevieri of https://www.amarketingexpert.com on this topic. It unburdened me! I learned that more and more authors don’t have a desire or the time to be on social media. Whew! What a relief! I’ve read and heard a thousand times that authors have to be active on social media.

I’ve tried to be active on Twitter. It’s just not my thing. It’s a chore. It’s something I have to put on my to-do list, but usually it gets pushed to another day. And Instagram? I created an account several years ago, but I’ve never used it. By that, I mean I’ve never logged in to my account a single time.

I enjoy putting things on Pinterest, but I’m more likely to pin a recipe than something writing-related. Last week I read a theory that Pinterest might be an author’s best friend when it comes to social media. I like Pinterest, so that was encouraging.

When Penny Sansevieri said I don’t have to do social media, I wanted to jump up and down. If I blog on a regular basis (check!), update my website (check! Being done!) and stay active on Pinterest (fairly easy!), all I need to add is a newsletter.

With that in mind, I looked back at the “Next Steps” section in my January 30, 2023 blog post. I was tempted to strike through numbers 5 and 6 (find out where my target reader hangs out and hang out there), but I’m pretty sure historical fiction fans hang out on Goodreads. I like Goodreads. I just need to get more serious about it.

My takeaways from the podcast were (1) Since I blog every week, I don’t have to have a presence on social media; (2) I need to upgrade my author website; (3) I must have a newsletter with updates on what I’m doing and teasers about what’s coming; (4) I need a magnet to attract people to my newsletter; (5) I must have information in the back of my books with links to my website, blog, and any social media I want to participate in; (6) I mustn’t overlook local events and local media; and (7) I need to engage with influencers.

Where do I go from here?

With the new advice from Penny Sansevieri’s podcast that I just need to choose those activities I’m comfortable with and focus on them, I don’t feel overwhelmed now. (Well, not completely overwhelmed.) I will stop feeling guilty for not Tweeting every day.   

You wouldn’t believe how much weight just got taken off my shoulders!

Photo Credit: Jacob Kiesow on unsplash.com

I’ve Been Part Way Down That Road Before

I could be the poster child for how not to build an author’s platform. I’ve given half-hearted effort in the past to everything on Kimberly Grabas’ list I shared in m January 30, 2023 blog post. I’ve let excuses like lack of technical expertise derail my good intentions.

Reading the articles I referenced today and two weeks ago and listening to the podcast I mentioned were extremely helpful. Those actions, plus taking Tim Grahl’s “Launch a Bestseller” course, prompted me to make a plan and set goals and deadlines for myself.

It’s all paid off. I put my nose to the grindstone last fall and self-published a 500-page local history book in November. I’ll have a revamped website later this month. Then I’ll be able to start compiling a mailing list. I’ll give away an e-short story. I expect to have my second local history book available by the first of April.

Since my last blog post

I’m still dealing with the problems I blogged about last week, but I’m trying not to be as upset about them. Several of you have reached out to me about the issues with suggestions and empathy. Thanks to each of you!

My sister and I continue to proofread the manuscript for Harrisburg, Did You Know? Cabarrus History, Book 2.

Harrisburg, Did You Know? Cabarrus History, Book 1 continues to sell well at Second Look Books in Harrisburg and on Amazon.

The daffodils are blooming, so spring must be on the way!

Until my next log post

Thank you for dropping by my blog. I truly appreciate the time you took to read my post today. If you have friends who might enjoy it, please tell them about it.

I hope you have a good book to read. I’m listening to The Home for Unwanted Girls, by Joanna Goodman. I recommend it. It’s historical fiction based on a real life experience and is set in 1950s Quebec. Saskia Maarleveld is the reader on the book on CD. She does wonderful work! I’m beginning to seek out books she’s recorded.

Remember the suffering people in Ukraine, Turkey, and Syria.

Janet

Murder Mystery, Marketing, Second Marriages, Frozen Embryos, & Short Stories Galore Read Last Month!

As usual, I enjoyed reading a variety of books in October. By reading my blog post today, I hope you’ll discover a new book or new author to add to your TBR (To Be Read list.) There’s something here for almost everyone.

Under the Southern Sky, by Kristy Woodson Harvey

Under the Southern Sky, by Kristy Woodson Harvey

Right off the bat, this novel got into the hot button topic of frozen embryos. Parker’s wife, Greer, with whom he’d frozen those embryos has died of cancer.

Their marriage appeared to be a match made in heaven. Amelia, the proverbial girl next door during their childhoods, is a reporter researching frozen embryos for a story.

Will Amelia and Parker get together? Can Amelia overcome the idea in her head that Greer was perfect? Surely, she can’t compete with Parker’s memory of his perfect deceased wife. Or can she?

When Amelia approaches Parker with her idea of being the surrogate to give birth to one or more of those frozen embryos how will he respond? How will their families react? How will Greer’s father react?

I enjoyed the frozen embryos aspect of the novel. The on again, off again friendship and romance of Amelia and Parker was sappier than what I like to read, but that’s just me. The dynamics of their relationship are complex and they have to grapple with a lot of emotional baggage.

If you’re looking for a southern beachy story with a hefty dose of what happens to forgotten or abandoned frozen embryos, I think you’ll love this novel by Salisbury, North Carolina native Kristy Woodson Harvey.

I read this novel for the October 24th meeting of Rocky River Readers Book Club at Rocky River Presbyterian Church. We had a good discussion. Everyone read the entire book, which is a good sign. We were in agreement that the ending was predictable, but it was a good book club selection.

The Second Husband, by Kate White

The Second Husband, by Kate White

This is a murder mystery with a chilling twist. Did Emma’s second husband kill her first husband?

Emma’s 37-year-old husband is killed in an alley in the Soho section of New York City. The crime is not solved.

A few months later, Emma meets Tom through a work connection. They marry. Life is good. In fact, it’s perfect until the day a police detective shows up to ask some leading questions.

Suddenly, Emma feels like she’s Suspect #1 in Derrick’s murder. But she knows she’s innocent. She didn’t kill him and she didn’t hire a hitman.

Then, her suspicions turn to Tom.

I learned of this book by reading a review of it on the Linda’s Book Obsession blog on June 28 of this year. Thanks for bringing the book to my attention, Linda! Here’s the link to her review: Linda’s Book Obsession Reviews “The Second Husband” by Kate White, Harper, June 28, 2022 – Linda’s Book Obsession: (lindasbookobsession.blog)

I think this novel would be a good choice for a book club.

Your First 1,000 Copies, by Tim Grahl

Your First 1000 Copies, by Tim Grahl

I give this nonfiction book about marketing for writers 10 stars on a scale of 1 to 5. I took copious notes. There are so many pointers in this book for someone in my position as I’m anticipating releasing several books in the coming 12 months.

Mr. Grahl has helped many authors launch their books. He’s been through the process enough times and recently enough that he knows what works and what doesn’t work. If you’re a writer hoping to publish a book – whether via the traditional publisher route or by self-publishing – you can benefit from reading this book.

Distant Flickers: Stories of Identity and Loss

Distant Flickers: Stories of Identity & Loss

Eight writers contributed short stories for this special anthology about identity and loss.

The book includes two short stories by Elizabeth Gauffreau, whose website and blog I wrote about in my September 26, 2022 blog post, Do you know about these 5 book bloggers?

Other authors featured in Distant Flickers are Donna Koros-Stramella, Keith Madsen, Carol LaHines, Jim Metzner, Joyce Yarrow, Rita Baker, and Amy E. Wallen.

Distant Flickers grew out of a spark of inspiration provided by a group of writers known as Telltale Authors. Each story ties into the subtitle. The topics are varied. There are secrets, loss, and identity issues. Each author writes in a way to pull you into the story. Soon you find yourself empathizing with the main character.

The name of that group gives me a perfect segway into the name of the other book of short stories I read in October….

Tell Tale, by Jeffrey Archer

Tell Tale: Stories, by Jeffrey Archer

Since I’m putting together a book of historical short stories, I’ve wanted to get back to reading more short stories. I need to get a handle on just what makes a good short story, right?

Although Jeffrey Archer is better known for his novels, I wanted to read some of his short stories. I found his stories in Tell Tale to be very entertaining.

My favorite stories in the collection were “The Road to Damascus,” “Who Killed the Mayor?” and “The Holiday of a Lifetime.”

Mr. Archer used a clever literary device in “The Holiday of a Lifetime.” He wrote three different endings for the story and encouraged the readers to select the one they preferred. What fun!

Until my next blog post

Thank you for taking the time to read my blog post today!

I hope you have a good book to read and will find time to read it. If you have nieces, nephews, children, or grandchildren, it’s important for them to know you enjoy reading. They want to be like you.

If you live in the USA, vote tomorrow, unless you voted early. Our very democracy is on the ballot.

Don’t forget the people of Ukraine.

Janet