How to (Possibly) Build an Author Platform? A New Perspective

Today’s blog post is a follow-up to my January 30, 2022 blog post, How can I attract readers when I write about my author’s platform? In spite of my rant last week in What does a month in the life of a would-be author look like? and a continuation of that craziness this past week, I’m feeling good now about my author’s platform.

Read on, to find out what has lifted my writing spirits.

Photo Credit: Emrecan Arik on unsplash.com

Colleen M. Story’s Perspective

The Writers in the Storm website came to my rescue again. Colleen M. Story wrote an article for it months ago while I was already trying to decide when to blog about this topic. Here’s the link to Ms. Story’s September 14, 2022 article: How Your Author Platform Helps You Do More Than Sell Books (writersinthestormblog.com).

Ms. Story hit on some important points and helped me not to feel quite so intimidated by the whole author platform thing. Her article touched on the “whys” and the “wherefores” of an author platform. It boils down to anything and everything you do to attract readers.

She talked about five ways an author’s platform can help your career. They all made sense. Then she listed 14 examples of things a writer can do to attract readers. I was happy to see “Blog” on the list, but the wheels fell off my wagon when I got to “YouTube site.” Yikes! Moving on down the list (because, after all, I can’t do all 14 of them) I came to “Newsletter.” I’ve toyed with that idea, but I haven’t attempted that avenue yet.

When my redesigned website gets up and running (soon!), I will start asking people to sign up for my email list/newsletter. More to come on that in the coming weeks.

Ms. Story also had “E-books” and “Social Media” on her list. I’ve mentioned my lack of comfort with social media in many blog posts. There’s certainly more work for me to do there.

On the E-book front, I’ve written a southern historical short story that I plan to give away as an e-book to everyone who signs up for my mailing list. Stay tuned for my announcement about that when my new website is ready.


Blog and Social Media: Is it Both or Either/Or?

Photo Credit: Elena Mozhvilo on unsplash.com

I recently listened to a Penny Sansevieri of https://www.amarketingexpert.com on this topic. It unburdened me! I learned that more and more authors don’t have a desire or the time to be on social media. Whew! What a relief! I’ve read and heard a thousand times that authors have to be active on social media.

I’ve tried to be active on Twitter. It’s just not my thing. It’s a chore. It’s something I have to put on my to-do list, but usually it gets pushed to another day. And Instagram? I created an account several years ago, but I’ve never used it. By that, I mean I’ve never logged in to my account a single time.

I enjoy putting things on Pinterest, but I’m more likely to pin a recipe than something writing-related. Last week I read a theory that Pinterest might be an author’s best friend when it comes to social media. I like Pinterest, so that was encouraging.

When Penny Sansevieri said I don’t have to do social media, I wanted to jump up and down. If I blog on a regular basis (check!), update my website (check! Being done!) and stay active on Pinterest (fairly easy!), all I need to add is a newsletter.

With that in mind, I looked back at the “Next Steps” section in my January 30, 2023 blog post. I was tempted to strike through numbers 5 and 6 (find out where my target reader hangs out and hang out there), but I’m pretty sure historical fiction fans hang out on Goodreads. I like Goodreads. I just need to get more serious about it.

My takeaways from the podcast were (1) Since I blog every week, I don’t have to have a presence on social media; (2) I need to upgrade my author website; (3) I must have a newsletter with updates on what I’m doing and teasers about what’s coming; (4) I need a magnet to attract people to my newsletter; (5) I must have information in the back of my books with links to my website, blog, and any social media I want to participate in; (6) I mustn’t overlook local events and local media; and (7) I need to engage with influencers.


Where do I go from here?

With the new advice from Penny Sansevieri’s podcast that I just need to choose those activities I’m comfortable with and focus on them, I don’t feel overwhelmed now. (Well, not completely overwhelmed.) I will stop feeling guilty for not Tweeting every day.   

You wouldn’t believe how much weight just got taken off my shoulders!


Photo Credit: Jacob Kiesow on unsplash.com

I’ve Been Part Way Down That Road Before

I could be the poster child for how not to build an author’s platform. I’ve given half-hearted effort in the past to everything on Kimberly Grabas’ list I shared in m January 30, 2023 blog post. I’ve let excuses like lack of technical expertise derail my good intentions.

Reading the articles I referenced today and two weeks ago and listening to the podcast I mentioned were extremely helpful. Those actions, plus taking Tim Grahl’s “Launch a Bestseller” course, prompted me to make a plan and set goals and deadlines for myself.

It’s all paid off. I put my nose to the grindstone last fall and self-published a 500-page local history book in November. I’ll have a revamped website later this month. Then I’ll be able to start compiling a mailing list. I’ll give away an e-short story. I expect to have my second local history book available by the first of April.


Since my last blog post

I’m still dealing with the problems I blogged about last week, but I’m trying not to be as upset about them. Several of you have reached out to me about the issues with suggestions and empathy. Thanks to each of you!

My sister and I continue to proofread the manuscript for Harrisburg, Did You Know? Cabarrus History, Book 2.

Harrisburg, Did You Know? Cabarrus History, Book 1 continues to sell well at Second Look Books in Harrisburg and on Amazon.

The daffodils are blooming, so spring must be on the way!


Until my next log post

Thank you for dropping by my blog. I truly appreciate the time you took to read my post today. If you have friends who might enjoy it, please tell them about it.

I hope you have a good book to read. I’m listening to The Home for Unwanted Girls, by Joanna Goodman. I recommend it. It’s historical fiction based on a real life experience and is set in 1950s Quebec. Saskia Maarleveld is the reader on the book on CD. She does wonderful work! I’m beginning to seek out books she’s recorded.

Remember the suffering people in Ukraine, Turkey, and Syria.

Janet

How to Recapture the Joy of Writing

If you read my December 17, 2018 blog post, https://janetswritingblog.com/2018/12/17/to-write-or-not-to-write/, you know that I was considering giving up my ambition of writing and publishing a novel.

After much prayer, soul searching, reading some blogs and articles about writing – as well as reading many encouraging comments from my blog readers – I have decided to recommit to writing my southern historical novel.

Working title: The Spanish Coin OR The Doubloon

The working title of my book is The Spanish Coin, which refers to a gold Spanish coin – a doubloon – that shows up in a Carolina backcountry community in the 1760s. There is a murder, after which the coin is missing. Is there anyone in the small community who is not a viable suspect?

That’s the story I’ve been working on off and on for more than 10 years. I’m not getting any younger, so I’d really like to finish writing it. I would also love to get it published. That’s why I wanted to recapture my joy of writing.

Extrinsic vs. Intrinsic Rewards

Several hours after posting my blog on December 17, 2018, I read an article that was just what I needed. The link to “How to Restore Your Love of Writing” is https://writersinthestormblog.com/2018/12/how-to-restore-your-love-of-writing/. The article was written by Colleen M. Story, and it addressed much of the problem I wrote about on December 17, 2018.

In her blog post, Ms. Story explains that there are two kind of rewards writers seek: extrinsic and intrinsic. Extrinsic refers to the rewards the world gives us, while intrinsic refers to the rewards we get from within ourselves.

First, I needed to discern which type of rewards I wanted. Ms. Story offered several questions that I asked myself. Those questions led me to conclude that money would be great, but that’s not what is driving me. It is a sense of accomplishment that I seek.

What led me to start writing in the first place? It wasn’t money. Those who think, “I’ll be a writer and get rich” are setting themselves up for crushing disappointment. Some writers make the big bucks, but they are the exception.

What led me to start writing was an innate desire to put my thoughts on paper. I kept journals as a teenager and sporadically as an adult. I took a creative writing class in high school, but I never considered writing as a possible career.

Another blog post I found helpful

Several days later, I read the December 19, 2018 Writers in the Storm blog post:  https://writersinthestormblog.com/2018/12/top-10-writing-success-tips-from-ray-bradbury/. In it, Jenny Hansen lists her 10 favorite writing success tips from author Ray Bradbury. The five that resonated with me were the following:

            Do the work.

            Do what you love.

            Embrace your emotions.

            Read.

            Get out of your own way.

And, of course, my blog readers inspired me

I received a number of comments about my December 17, 2018 blog post, and I took encouragement from each one of you.

Since my last blog post

I have started writing a short story set in colonial America. I’d like to publish a book of short stories set in colonial America – my favorite place and time in history.

Until my next blog post

I’ll try to take Ray Bradbury’s advice and get out of my own way.

I hope you have a good book to read. I’m reading If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating, by Alan Alda.

If I Understood You, Would I Have This Look on My Face?, by Alan Alda

If you’re a writer, I hope you know why you’re writing. I hope writing gives you joy.

Thank you for reading my blog. You could have spent the last few minutes doing something else, but you chose to read my blog. I appreciate it! I welcome your comments.

Let’s continue the conversation.

Have you ever lost the joy you once had for an artistic endeavor, a favorite hobby or pastime, or your once much-enjoyed career? How were you able to recapture that joy?

Janet