Extreme Abbreviation

 

overwhelmed

Today I’m giving you a glimpse of what I deal with on a daily basis while I attempt to be a writer. No one told me I would have days like this back in 2001 when I took that fiction writing course.

Bots

I received an e-mail from LinkedIn. It mentioned “productivity bots.” I Googled that, since I didn’t know what it was. In addition to being the larva of the botfly, a bot can be an app that performs an automated task. I even heard bots mentioned in a recent U.S. Senate hearing. They’re everywhere! They’re everywhere!

ROI

On May 9 I received an e-mail from Hootsuite’s Global Webinar Team. The headline was, “Prove the ROI of Your Social Strategy Tuesday, May 23, 2017 11am PT/2pm ET.” Nowhere did the e-mail explain what ROI is, so I “Googled” it and learned that ROI is Return on Investment.

I suppose anyone who didn’t already know that didn’t need to register for the webinar. Or perhaps I should register. Maybe I would learn how my minimal financial investment in social media is translating into readers and followers. Or maybe not.

Lead Gen Tips

Someone followed me on Twitter. His profile said he offers “lead gen tips.” I had to Google that, too, because I didn’t have clue what it meant. Since my search brought up 10,800,000 results, I must be the last person on Earth to know that “lead gen tips” is short for “lead generation tips.” With that knowledge, I knew a little more than I had before, but not much.

The “lead gen tips” Google results had titles that contained words and phrases such as “The Best,” “A Complete Guide,” “30 Actionable,” and “63 Lead Generation Strategies.”

That last one came from a person or company called Marketing Wizdom. I don’t know about you, but I’m leery of people who deliberately misspell words in a company’s name or elsewhere. I became aware of the dangers in this years ago when my sister was a literacy tutor. It’s inconsiderate to people who are struggling to learn English or who are learning to read to misspell words. But I digress.

Other search results included the following:  “30 … Tips & Tricks,” “32 Clever,” “Best… Tips and Tricks,” “4 Tips,” “5 … Tips,” and “10 Tips.”

That was just on the first screen. I stopped there.

I couldn’t help but notice that all the websites listed above got the memo but the last one. That was the memo saying you’ll get more hits if you don’t put “10” in your blog post title.

When I got to the bottom of the screen, I noticed that one of the “Searches related to lead gen tips” was “lead generation definition.” Now we’re getting somewhere! I clicked on that and the definition that appeared in the little box on the screen stated, “the action or process of identifying and cultivating potential customers for a business’s products or services.” Okay. Now I understand “lead gen tips.”

Extreme Abbreviation

Something else I understand is that I will never be able to keep up with today’s business and computer jargon. I’ll keep trying, though. Just like taking shorthand in high school (yes, I’m that old!) ruined my handwriting, I’m afraid texting has resulted in extreme abbreviation in all forms of communication. (Is “extreme abbreviation” a term, or did I just coin it?)

If you liked today’s blog post, I invite you to read my May 9, 2017 post, What is a Conversion Habit and Do I Need One?

Until my next blog post

I hope you have a good book to read. I’m reading The Nightingale, by Kristin Hannah, for Monday’s book club meeting while I’m trying to finish reading Peter Wohlleben’s The Hidden Life of Trees. I’m also reading World of Toil and Strife, by Peter N. Moore, for research purposes. I’m also still reading The Source, by James A. Michener, when I have time. At this rate, it will take me a year to read the entire book!

If you’re a writer, I hope you have productive writing time and don’t have to spend as much time as I do using search engines to translate abbreviations and jargon.

Janet

P.S.  I think all the images I’ve included in my blog posts until today were photographs I had taken. I discovered a free stock photo website, Unsplash.com, a couple of days ago. Today’s image is from that site and was taken by Pim Chu of Thailand.

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