How to (Possibly) Build an Author Platform? A New Perspective

Today’s blog post is a follow-up to my January 30, 2022 blog post, How can I attract readers when I write about my author’s platform? In spite of my rant last week in What does a month in the life of a would-be author look like? and a continuation of that craziness this past week, I’m feeling good now about my author’s platform.

Read on, to find out what has lifted my writing spirits.

Photo Credit: Emrecan Arik on unsplash.com

Colleen M. Story’s Perspective

The Writers in the Storm website came to my rescue again. Colleen M. Story wrote an article for it months ago while I was already trying to decide when to blog about this topic. Here’s the link to Ms. Story’s September 14, 2022 article: How Your Author Platform Helps You Do More Than Sell Books (writersinthestormblog.com).

Ms. Story hit on some important points and helped me not to feel quite so intimidated by the whole author platform thing. Her article touched on the “whys” and the “wherefores” of an author platform. It boils down to anything and everything you do to attract readers.

She talked about five ways an author’s platform can help your career. They all made sense. Then she listed 14 examples of things a writer can do to attract readers. I was happy to see “Blog” on the list, but the wheels fell off my wagon when I got to “YouTube site.” Yikes! Moving on down the list (because, after all, I can’t do all 14 of them) I came to “Newsletter.” I’ve toyed with that idea, but I haven’t attempted that avenue yet.

When my redesigned website gets up and running (soon!), I will start asking people to sign up for my email list/newsletter. More to come on that in the coming weeks.

Ms. Story also had “E-books” and “Social Media” on her list. I’ve mentioned my lack of comfort with social media in many blog posts. There’s certainly more work for me to do there.

On the E-book front, I’ve written a southern historical short story that I plan to give away as an e-book to everyone who signs up for my mailing list. Stay tuned for my announcement about that when my new website is ready.


Blog and Social Media: Is it Both or Either/Or?

Photo Credit: Elena Mozhvilo on unsplash.com

I recently listened to a Penny Sansevieri of https://www.amarketingexpert.com on this topic. It unburdened me! I learned that more and more authors don’t have a desire or the time to be on social media. Whew! What a relief! I’ve read and heard a thousand times that authors have to be active on social media.

I’ve tried to be active on Twitter. It’s just not my thing. It’s a chore. It’s something I have to put on my to-do list, but usually it gets pushed to another day. And Instagram? I created an account several years ago, but I’ve never used it. By that, I mean I’ve never logged in to my account a single time.

I enjoy putting things on Pinterest, but I’m more likely to pin a recipe than something writing-related. Last week I read a theory that Pinterest might be an author’s best friend when it comes to social media. I like Pinterest, so that was encouraging.

When Penny Sansevieri said I don’t have to do social media, I wanted to jump up and down. If I blog on a regular basis (check!), update my website (check! Being done!) and stay active on Pinterest (fairly easy!), all I need to add is a newsletter.

With that in mind, I looked back at the “Next Steps” section in my January 30, 2023 blog post. I was tempted to strike through numbers 5 and 6 (find out where my target reader hangs out and hang out there), but I’m pretty sure historical fiction fans hang out on Goodreads. I like Goodreads. I just need to get more serious about it.

My takeaways from the podcast were (1) Since I blog every week, I don’t have to have a presence on social media; (2) I need to upgrade my author website; (3) I must have a newsletter with updates on what I’m doing and teasers about what’s coming; (4) I need a magnet to attract people to my newsletter; (5) I must have information in the back of my books with links to my website, blog, and any social media I want to participate in; (6) I mustn’t overlook local events and local media; and (7) I need to engage with influencers.


Where do I go from here?

With the new advice from Penny Sansevieri’s podcast that I just need to choose those activities I’m comfortable with and focus on them, I don’t feel overwhelmed now. (Well, not completely overwhelmed.) I will stop feeling guilty for not Tweeting every day.   

You wouldn’t believe how much weight just got taken off my shoulders!


Photo Credit: Jacob Kiesow on unsplash.com

I’ve Been Part Way Down That Road Before

I could be the poster child for how not to build an author’s platform. I’ve given half-hearted effort in the past to everything on Kimberly Grabas’ list I shared in m January 30, 2023 blog post. I’ve let excuses like lack of technical expertise derail my good intentions.

Reading the articles I referenced today and two weeks ago and listening to the podcast I mentioned were extremely helpful. Those actions, plus taking Tim Grahl’s “Launch a Bestseller” course, prompted me to make a plan and set goals and deadlines for myself.

It’s all paid off. I put my nose to the grindstone last fall and self-published a 500-page local history book in November. I’ll have a revamped website later this month. Then I’ll be able to start compiling a mailing list. I’ll give away an e-short story. I expect to have my second local history book available by the first of April.


Since my last blog post

I’m still dealing with the problems I blogged about last week, but I’m trying not to be as upset about them. Several of you have reached out to me about the issues with suggestions and empathy. Thanks to each of you!

My sister and I continue to proofread the manuscript for Harrisburg, Did You Know? Cabarrus History, Book 2.

Harrisburg, Did You Know? Cabarrus History, Book 1 continues to sell well at Second Look Books in Harrisburg and on Amazon.

The daffodils are blooming, so spring must be on the way!


Until my next log post

Thank you for dropping by my blog. I truly appreciate the time you took to read my post today. If you have friends who might enjoy it, please tell them about it.

I hope you have a good book to read. I’m listening to The Home for Unwanted Girls, by Joanna Goodman. I recommend it. It’s historical fiction based on a real life experience and is set in 1950s Quebec. Saskia Maarleveld is the reader on the book on CD. She does wonderful work! I’m beginning to seek out books she’s recorded.

Remember the suffering people in Ukraine, Turkey, and Syria.

Janet

More March 2018 Reading

March brought a return of cooler weather than we had in February in North Carolina. It also brought a stack of good books. I blogged about some of them last Monday (Some March Reading), and today I’m blogging about the rest of those that I read last month.

Four Short Stories:  In Need of Assistance, Saving the Unicorn, Faerie Blues, and Trophy Hunting, by Chris Andrews

51dWqbCdhOL._AC_US218_
Four Short Stories: In Need of Assistance, Saving the Unicorn, Faerie Blues, and Trophy Hunting — by Chris Andrews

Science fiction and fantasy are not my reading genres of choice, but Chris Andrews and I connected with each other in the blogosphere as two struggling writers. (Actually, I’m struggling. I’m not so sure about Chris.) We live in different hemispheres but I have learned a great deal from him about writing. He recently published an e-book of four short stories and I was eager to read them.

“In Need of Assistance” leads off the short story collection. Well written and suspenseful, this person (me) who never reads sci-fi got pulled into the story and thought it ended too soon. In other words, I wanted to know what happened next.

The second story in this e-book is “Saving the Unicorn.” It is about a magician who travels 4,000 years back in time to free the last unicorn…. or is it?

“Faerie Blues” is the third story in Chris’ book. The identity of the faerie is a surprise.

The fourth and last story in the book is “Trophy Hunting.” This story is survival of the fittest with a twist.

Following the four short stories are the first seven chapters of Chris’ novel, Divine Prey, which is due for release in May 2018.

The Atomic City Girls, by Janet Beard

eab4a7_c9917d9d0c7541d78ad2e521dec6aa5d~mv2_d_1783_2700_s_2
The Atomic City Girls, by Janet Beard

This historical novel was inspired by the creation of Oak Ridge, Tennessee during World War II and the top-secret work carried on there in the development of the atomic bomb.

Ms. Beard invented characters from all walks of like and guides the reader to like most of them and identify with them as much as is possible for we who live in a different time. I liked that she included the black people as well as the white people who lived and worked at Oak Ridge because, as much as they had in common, their housing and treatment by the US Army was quite different. It was in the racially segregated South and the book stands as witness to the prejudice and unequal treatment that existed legally at that time.

The author included not only Christians but an atheist and a Jewish physicist. This book’s cast of characters runs the gamut from redneck bigot to the Jewish scientist whose family had surely died in Germany during the War. True to the history of the facility at Oak Ridge, some characters are poorly educated while others are highly educated, but the emphasis is on the everyday people who worked there and did not know what they were working on.

Ms. Beard follows each character and through them she allows the reader to experience World War II on the home front in the USA and through the stress and struggles of the people who worked in complete secrecy at Oak Ridge. She brings to life the inevitable inner conflicts experienced by some of the scientists who worked there and at Los Alamos, New Mexico as they were simultaneously excited by the physics of the atomic bomb and yet horrified by the realities of what the unleashing of such a weapon would mean and the suffering it would cause for thousands of innocent people.

I never had really thought about how conflicted some of those scientists must have felt. I’d also never given much thought to how many thousands of people worked at Oak Ridge and the majority not knowing they were working on developing an atomic bomb until the day the first one was dropped on Hiroshima.

Need to Know, by Karen Cleveland

9781524797027
Need to Know, by Karen Cleveland

This is a debut novel by Karen Cleveland. It has received rave reviews from highly-respected authors, so I was eager to read this espionage thriller. After having read it, all I can say is, “Wow!”

Written by a former CIA analyst, this novel has a female CIA analyst working in a division studying Russia and looking for Russian sleeper cells in the USA. I don’t want to spoil the story for you, so I’ll just say her marriage and work ethic are tested to the limit.

This novel will make you wonder who you can trust. It is the story of betrayal on many levels, and it will keep you turning pages and wishing you didn’t have to stop to eat, sleep, or work. If you like to read espionage thrillers, you will love this book.

A Piece of the World, by Kristina Baker Kline

167463
A Piece of the World, by Christina Baker Kline

We’re all familiar with Andrew Wyeth’s most famous painting, “Kristina’s World.” This historical novel is based on the imaginary life of the woman lying in a semi-prone position in the grass on the hillside below the house in that painting.

The author, who also wrote The Orphan Train, did a beautiful job developing the characters in A Piece of the World. They were so believable, the reader will forget the book is fiction. The woman in the painting, Kristina, becomes increasingly disabled due to an unknown condition affecting her legs. She lives in the grey clapboard house on the hill as depicted in the painting. Unable and unwilling to empathize with their daughter, Kristina’s parents do little to try to get her help.

Drawn to the feel and essence of the old house, Andrew, the son of artist N.C. Wyeth comes and asks if he can paint. He sketches and paints Kristina’s brother, but the brother has little patience for posing so Kristina becomes his most consistent model. He continues his work for years.

Kristina falls in love, but is it with Andrew? I’ll leave that for you to discover if you choose to read the book.

Another Ocean to Cross, by Ann Griffin

Another Ocean to Cross by Ann Griffin
Another Ocean to Cross, by Ann Griffin

After reading Ann Griffin’s guest blog post on Writers in the Storm about how to or how not to use family history in your fiction (http://writersinthestormblog.com/2017/12/writing-fiction-using-family-history/), I pre-ordered her debut historical novel, Another Ocean to Cross. I followed her blog and she, subsequently, followed mine.

In Another Ocean to Cross, Ann Griffin weaves a compelling story about 18-year-old Renata Lowenthal, a Jewish woman desperate to escape Germany in 1938 as Hitler makes life ever-more tenuous for the Jewish population. Renata is an artist and her gentile boyfriend is in the military. He has to leave Munich, but he is smuggling Renata’s renderings of the Third Reich’s mistreatment of Jews to journalists in Switzerland.

No matter what the world throws at Renata, she meets the challenge.

The descriptions in this book are vivid and draw on all the senses. Being about the Jews who escaped to Egypt, this book enlightened me about an aspect of World War II that I hadn’t known much about.

Renata struggles to convince her parents that it is imperative that they get out of Germany and try to get to Palestine before it’s too late to escape. The tale Ms. Griffin spins will keep you turning the pages of this book and staying up at night to read just one more chapter. I will not give more details because you will want to read this novel and I don’t want to take away any suspense for you. It will take you and Renata to some surprising locations.

Reading Like a Writer:  A Guide for People Who Love Books and for Those Who Want to Write Them, by Francine Prose

In case your eyes have glazed over, I’ll save my comments about this book until next Monday’s blog post.

Since my last blog post

I have continued to read about writing and study areas I need help with. I have worked on my outline for The Spanish Coin, the working title for what I hope will be my first novel.

One of my readers reported difficulty in getting my comments section below to work. If you have trouble with it, too, please send me a message through the contact form/newsletter sign-up sheet below. I’m sorry for any inconvenience.

My blog steadily attracts more readers and followers, which is gratifying. One new reader and follower, Neil, also signed up for my sometime-in-the-future newsletters. Thank you, Neil.

Until my next blog post

I hope you have a good book to read. I’m reading The Last Child, by John Hart, so I’ll be ready to read The Hush in a few weeks.

If you’re a writer, I hope you have productive writing time

If you haven’t signed up for my sometime-in-the-future newsletters, please do so by completing the form below.

Janet

S is for Social Media

This is the 19th day of the A to Z Blog Challenge, so I decided to write about Social Media. (19 letters down, seven to go!) Those of you who have been following my blog for several months know that being social on media is not my favorite pastime. I don’t want to beat a dead horse, but writers are pushed from all sides to embrace social media. I can’t seem to escape it.

“The Personalities of Social Media,” by Jenny Hanson

I read an excellent blog post about writers and social media on April 19, 2017, “The Personalities of Social Media” at http://writersinthestormblog.com/2017/04/social-media-101-lets-talk-personalities/.

Jenny Hanson wrote “The Personalities of Social Media” blog post. I don’t want to steal her thunder, so I invite you to read her post if you wish.

Reading that Writers in the Storm blog post clarified for me why certain social media outlets appeal to me more than others, and it gave me permission to stop worrying about LinkedIn. Whew! It was worth the read just to learn that.

LinkedIn and Goodreads

Ms. Hanson wrote, “Yes, if you are looking for a job or a business contact, you need to be on LinkedIn, but readers tend to hang out at Goodreads and in the six programs mentioned below.”

What I learned from Ms. Hanson’s post is that social media fall into two camps:  (1) ones that require immediate response and (2) ones that you don’t have to respond to immediately.

2 categories of social media

Of the major social media platforms, Ms. Hanson says that Pinterest, Instagram, and Snapchat fall into the second category. They seem to suit my personality better than the ones that are included in the first category (Twitter, Google+, and Facebook.)

I’m not by nature a phone person. People whose cell phones are a permanent extension of their hands do not understand me any more than I understand them. Let’s just agree to accept each other and not be judgmental.

Category One

  • Facebook

I enjoy some aspects of Facebook, but it is something that I usually check once every day or two. Apparently, I’m not using it correctly. I’m sorry, but I really don’t care to see a picture of what you ate for lunch. (I’m trying not to judge.) I like it because it provides a way for me to know when my friends have a joy or concern they want to share. It provides a way for me and friends with whom I share political views to commiserate.

  • Twitter

I get on Twitter once- or twice-a-day, which means I’m not using it correctly either. I have made some interesting connections with other writers and several published authors via Twitter, but I might not be putting enough original information in my Tweets to keep those relationships going. Twitter gives me a way to publicize my blog, and I have gained many blog followers as a result.

  • Google+

I haven’t been active on Google+. I haven’t seen it as a good fit for me; however, after reading Ms. Hanson’s post, I have a better understanding of how it is a powerful way to increase my search ranking on Google. I guess I need to give Google+ a fair chance.

Category Two

  • Instagram

I have an Instagram account, but I really haven’t gotten excited about it. Ms. Hanson’s blog post includes links to two articles about Instagram that I definitely need to read. I’m sure my hesitancy to use Instagram stems from my strained relationship with my cell phone.

  • Snapchat

It probably goes without saying that I haven’t even investigated Snapchat. Apparently, I need to if I want to attract a younger demographic to my writing. It’s visual, and it’s only there for 24 hours.

  • Pinterest

I really enjoy Pinterest. It is a good way for me to find articles about the art and craft of writing. I have set up several boards on my Pinterest account where I Pin the articles I like and think other writers who follow me might benefit from reading. I have a variety of boards on Pinterest, ranging from writing to recipes to quilting to politics. It’s a way for me to show my personality and varied interests. Pinterest can take up as much of your time as you will give it. One thing leads to another until sometimes I don’t remember where I started. My searches on Pinterest never disappoint me.

In closing

Thank you, Jenny Hanson, for presenting information about the various social media platforms in a way that helped me to recognize why some platforms appeal to me more than others. And thank you for helping me to understand why Google+ is an important platform for writers.

Until my next blog post

I hope you have a good book to read. (I’m back to Bittersweet, by Colleen McCullough after putting it aside so I could read In Order to Live: A North Korean Girl’s Journey to Freedom, by Yeonmi Park.)

If you’re a writer, I hope you have rewarding writing time.

Janet