Tomorrow is my blog’s 7th blogaversary. My first blog post was on June 24, 2010. It doesn’t seem like I’ve been blogging for seven years. There’s a good reason for that. In 2010 I only blogged four times. I blogged once in 2011. In 2011 I blogged only seven times. It wasn’t until July 7, 2014 that I started blogging on a regular basis. That was the month before the publication of my vintage postcard book, The Blue Ridge Mountains of North Carolina. I finally felt like I had something to write about!
I am constantly learning more about blogging. You may have noticed that I’ve started trying to write catchier blog post titles. I’m also trying to limit my post titles to five words. I read somewhere that’s ideal, but now I don’t remember why. Seems like it has something to do with showing up in a Google search.
Janice Wald’s blog post on June 10, 2017 (http://www.mostlyblogging.com/generate-better-traffic) said something that made me stop in my tracks and reread a couple of paragraphs. The post was written by Raymond Crain, who works for E2M, a social media marketing agency based in San Diego.
In a nutshell, Mr. Crain said that blogging daily is out and blogging good content is in. Yay! I don’t have to feel guilty for only blogging twice-a-week!
He said Google now puts more emphasis on the “intent” of the searcher and the “quality” of the blog post. If you’re blogging for your own enjoyment, posting daily is fine, but if you’re trying to get your brand out there and drive more traffic to your blog you might want to read Mr. Crain’s article. This was just one of his five recommendations.
A Writer’s Path blog
Guest post contributor Shelley Widhalm said on Ryan Lanz’s A Writer’s Path blog on June 13, 2017 (https://ryanlanz.com/2017/06/13/why-blogging-is-important-for-writers/) that blogs are here to stay, but that it is quality and not quantity that’s important when establishing your brand and your credentials as a blogger worth reading. Therefore, there is more to blogging than attaining high search engine optimization (SEO.)
Ms. Widhalm stated, “Research shows that blogs should be posted once a week on the same day of the week . . . .”
She did not cite that specific research, but I will take the statement under consideration and continue to watch to see what becomes standard practice. Blogging is a creative outlet for me, so I won’t promise to conform to recommended schedules.
What do you think?
Would you prefer that I only blog once-a-week? I might give that some thought.
Until my next blog post
I hope you have good book to read. I’ve just finished reading Camino Island, by John Grisham and Put the Cat in the Oven Before You Describe the Kitchen, by Jake Vander Ark. (More on that in July when I blog about the books I read in June.)
If you’re a writer, I hope you have productive writing time.